On A Mission To Transform Lives


Unleash Your Inner Winner™ with Natalie Fikes


Before Natalie became one of the “Best speakers of today", and “John Maxwell’s Top 100 Leaders,” she was a district sales champion at a Fortune 500 company. She couldn't help but notice a blatant issue. The bottom performers were overlooked and under-trained, and the top performers were incentivized to work harder, but rarely improved their performance beyond a few percent. 

Natalie saw a need for developing underperformers to improve the company’s overall performance. Motivated by a desire to inspire change, Natalie courageously applied to become a sales trainer. After the success of her first class, she was offered a management position.

Natalie boldly requested that no top performers be added to her team,  and in six short months took a group of under performing sales and service consultants to the top of the sales district. The employees who seemed helpless, and felt trapped in their circumstances, suddenly had hope and a zeal for life.

In that defining moment, when she saw her desires actualized, Natalie's ‘inner winner’ was unleashed, and a passion to transform not only her life but countless others, was awakened. 

She energetically shares her journey of personal transformation and the importance of taking control of one’s life. Her engaging and masterful storytelling resonates deeply with audiences, who are motivated by Natalie's unwavering belief in their potential, and the power of purpose.


Unleash Your Inner Winner™

Natalie motivates leaders to take control of their lives by tapping in to the greatness within them, to bring passion and meaning to everything they do. 


You Are Necessary

Everyone wants a sense of purpose in life, but not everyone knows how to find it. Navigating a world filled with uncertainty, while building and maintaining a family and career can leave you wondering, “HOW.” Life should not be a guessing game, and fulfillment a chore. 

  • Grow Up: Lead with purpose
  • Show Up: Overcome obstacles to perform duties
  • Glow Up- Maximize your opportunities to make a difference

Learn how to activate your inner winner to find purpose and value in who you are, and what you do.


Get Activated

Natalie empowers leaders to identify the untapped potential in their employees by activating their 'inner winner' to inspire employees to engage. 


Navigating Change

With the constant demands of life and business in an ever-changing world, it is sometimes difficult maneuvering relationships with employees, customers, and family, achieving company objectives, and finding a sense of meaning in life.  Work-life balance shouldn’t be a mystery, and interpersonal relationships a chore. 

  • Vision: Clarify objectives
  • Operations- Follow C.O.R.E strategies
  • Evaluation- Win. Lose. Learn.

Natalie empowers leaders to achieve a healthy balance between work and their personal life. 



Natalie inspires future leaders to use the same tenacity that allowed them to overcome their past to create the change they want to see in the world. 



Communicate To Connect 

Effective leadership and motivation are essential for driving employee engagement, performance, and organizational success.

  • Create Common Ground
  • Cultivate a Partnership Culture
  • Turn We Into Wins

Natalie provides leadership strategies, and inspirational approaches, to empower leaders to cultivate a highly-engaged, high-performing workforce.

"You were exactly what the team needed. After you left, the open and vulnerable conversations continued. We all learned about the struggle of many of the team members and what can deter or challenge us to get to our end goal. It made us closer as a team and reenergized us for what's to come. You smile, transparency, and energy were contagious. Thank you for your inspiration. It was a pleasure having you join us."

Sasha Ellis, Communications Lead, NASA


"I had the opportunity to hear Natalie speak at the AGA #PDT2019 Conference. Natalie is truly one gifted keynote speaker... There were over 1,000 people in the audience from diverse backgrounds, but she had a message for everyone... especially me! Natalie displayed an undeniable range of knowledge, clarity, authenticity, and warmth. I've never seen so much energy from a keynote conference speaker before. Natalie's message truly inspired me! I cannot recommend Natalie highly enough."

Alexis Sydney, EA, MBA, MAFM- Association of Government Accountants


"Natalie spoke in front of our 200 chapter leaders at our annual conference this year and delivered the most high-energy keynote presentation we have ever had. Her talk set the tone for our entire conference. She was quick to adapt her presentation, incorporating comments she heard our CEO make regarding our company's strategic goals (moments before Natalie walked on stage), making her delivery even more engaging and valuable. We received nothing but praise and positive comments regarding Natalie and her presentation. Our chapter leaders were often heard saying "You Are Necessary" for the rest of the conference."

Lisa McBride, Event Planner- Risk Management Association


The McGuyver Mindset

Life is always happening. How you respond in any given moment determines the story of your life. Once you tap into the power of your mind, your ability to solve problems, and bring about solutions, you begin viewing adversity as opportunities. Having a McGuyver Mindset is the difference between letting life happen, and taking control of its outcomes. It’s realizing that your mind is like the pen of a ready writer, willing and at your service to create, innovate, and transform no way out situations into inspirational moments of breakthrough. 

  • Critical Thinking-Every Problem Has a Solution

  • Innovation: Make A Way Out Of No Way

  • Leadership: Create A Clear Path Forward

Learn how to build mental tenacity by developing a McGuyver Mindset to transform your life.



Natalie Fikes is an entrepreneur, #1 bestselling author, philanthropist, and highly-sought after life & leadership strategist. She has empowered thousands of people from countries around the world through her keynote speeches, online courses, live seminars and retreats. For more than a decade, thousands of people have enjoyed the energy, humor, and transformational power of Natalie’s personal development events.

Ms. Fikes is a bestseller who builds community. She is the author of the #1 bestseller, Empowered To Prosper: Discover How To Become The Woman You Were Created To Be. Her online community, The Greater Purpose Society, was launched to provide young professionals with the tools they need to thrive in life and leadership within a community of diverse individuals from all walks of life committed to doing purposeful work that transforms our world.

Ms. Fikes has helped thousands of people transform their lives, career, and businesses over the last 10 years. She has been honored by John Maxwell as one of the “Top 100 Leaders,” by ACHI Magazine as  “Orator of the Year,” and by American Mothers as the “73rd Georgia Mother of the Year.” Northstar Meetings Group named her the “Best Speaker of Today.” She was recently inducted into the Marquis Who’s Who of America.

Ms. Fikes is a leader sought out by leaders. She has shared the stage with international thought leaders Elizabeth Gilbert, Lisa Nichols and Oprah’s favorite guest Tererai Trent, has worked with celebrities – from Patrice Fisher, Lisa Arindell, and Star Jones, and has spoken at top organizations including NASA, and Amazon. Executive leaders from fortune 500 companies have tapped her for personal coaching.

Ms. Fikes is a lifelong mentor and philanthropist. Through her youth organization Code Next Generation (now Teen Vocal), Ms. Fikes helps teens find, develop, and use their voice to make a difference in their homes, schools, and communities as they navigate life, career and the successful transition to adulthood. Participants of her program have been awarded scholarships, performed at the Grammys, and have received White House recognition from Barack Obama. She has donated thousands of service hours to health and human services organizations, correctional facilities and healthcare and social assistance programs, developed a life-changing curriculum for personal and professional development, and brings young leaders together with her live events and retreats.



You Can Live & Lead With Greater Purpose

Learn the formula to building wealth and use it to:

  • Earn passive income that keeps coming in even while you’re on vacation.
  • Retire early without giving up the comforts you’ve worked hard for.
  • Leave a legacy of wealth behind for your children.
  • Diversify your income, so you don’t have to worry about ups and downs in the market.
  • Live the financially free life you’ve always dreamed of.

Yes, It Really Is Possible!

In Financial Freedom Bootcamp, you’ll learn how to finally take control of your financial future.


My Why

Growing up as a latch-key kid, and leaving home at sixteen, I was never taught how to successfully transition to adulthood. As a result, life became a guessing game and the rules were survival. It wasn't until I started my personal development journey that I realized that the answer key to life is simply deciding what kind of life you want, and following the predetermined laws of success that will get you there. But it was in 2013, when I started inviting teenagers into my home to teach them the fundamentals of life, that I realized that there was more to learn. I was only thirty-three years old, and after a successful corporate career and deciding to transition to entrepreneurship, I thought I had a handle on life; despite being in the middle of a divorce, foreclosure, and bankruptcy. It became clear to me that the emphasis on professional success has caused generations of people to be ill-prepared to maintain the fundamental and most rewarding parts of life.

After two decades of coaching, consulting, and mentorship, I began noticing a cycle that affects people from diverse backgrounds and all walks of life, that if is the primary reason why people struggle and different stages of life: They weren't taught the fundamentals principles that are transferable throughout life's transitions, which causes avoidable personal and professional struggles. When seasons of struggle lasts too long, fatigue sets in and people give up hope. 

Over the last ten years, I have discovered and implemented the fundamental principles that were stopping me from living fully and intentionally, which has completely transformed my life. As a result of my years of research as well as personal and professional experience, I've created the Adulting Made Simple Assessment, and the Greater Purpose Society to provide affordable tools, resources, and support to combat this silent epidemic that affects us all, and to improve the quality of life for future generations, because no one should have to struggle through life. 


Financial Freedom Bootcamp

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You Are Ready To Take Control of Your Financial Future?

This 6-week bootcamp will teach you everything you need to know to get out of debt for good and build generational wealth you can be proud of. You’ll learn how to:

  • Build and maintain excellent credit
  • Save more each month without earning more
  • Earn 3x the returns of the average investor

With a simple shift in your mindset and some smart money practices, you could start living the life of your dreams.

This Bootcamp Is For You If...

  • You are drowning in debt
  • You aren’t sure if you can even retire
  • You don’t have at least $1k in savings
  • You dream of living a more comfortable life
  • You want to leave a legacy for your children